Dreamforce 2020 Takeaways
It was an unprecedented year for Salesforce’s user conference this year, as the entirety of Dreamforce to You was held virtually during the months of November and December.
We were happy to be able to attend several sessions during DreamTX in the Healthcare and Life Sciences industries. There was a lot of knowledge to unpack! It was wonderful to hear insights from other Salesforce users, and be able to ask questions live.
5 Trends and Themes that Emerged
1. One Source of Data Truth
Healthcare organizations have a goal of creating one single source of data truth.
Organizations ahead of the curve have already connected all of their data platforms into one giant integration. Salesforce’s robust API capabilities and vast product offerings support this goal. Several case studies were presented for how this is being done.
Example: UCSF Medical showed an example of their application architecture.
2. Data More Widely Available
This need has arisen especially during the pandemic. Additionally, because of the increase of digital interactions, so much more data is needed and gathered. Orgs are working to set up their technology to be able to deliver insights to a broader range of internal users.
3. 2020 Was a Year for Innovation
As is obvious, so much of business operation and customer interaction has moved to digital in 2020. It was inspiring to see the amount of innovation that is being done by organizations to still reach their business goals and help their patients, clients, and customers.
Example: Enovate Medical, an EHR/EMR workstation supplier for hospitals, created a staged hospital room in their facility in order to do virtual demos of their products. Their webcam is set up in the corner by the ceiling, and a sales person can walk around the room and demonstrate, simulating an in-person visit.
4. Personalization is Key
The more your data and insights can allow you to personalize your sales and marketing efforts, the more successful your organization will be.
While this has been true in recent years, the fresh challenges of 2020 has made customers and patients more expectant. They are less tolerant of sales and marketing that is not hyper-targeted to them.
As an executive from SmileDirectClub said, “Customers are not going to go backwards.”
5. Instant, Real-Time Data
Speed matters.
Healthcare and Life Sciences organizations want real-time data, and instant insights. AI and machine learning predictions, while not brand new technology, are becoming more and more accessible and widespread.
Example: Salesforce shared an example of what a Marketing Intelligence setup might look like.
We are looking forward to the innovations and success that 2021 will bring.
We are poised and ready to help any organization looking to integrate platforms, implement Salesforce products, or just get advice on the best way to handle their data.
