Skip to main content
Dreamforce 2020.

Dreamforce 2020 Takeaways

It was an unprecedented year for Salesforce’s user conference this year, as the entirety of Dreamforce to You was held virtually during the months of November and December.

We were happy to be able to attend several sessions during DreamTX in the Healthcare and Life Sciences industries. There was a lot of knowledge to unpack! It was wonderful to hear insights from other Salesforce users, and be able to ask questions live.

5 Trends and Themes that Emerged

1. One Source of Data Truth

Healthcare organizations have a goal of creating one single source of data truth.

Organizations ahead of the curve have already connected all of their data platforms into one giant integration. Salesforce’s robust API capabilities and vast product offerings support this goal. Several case studies were presented for how this is being done.

Example: UCSF Medical showed an example of their application architecture.

Application architecture.

2. Data More Widely Available

Organizations are increasingly interested in making insights and data available to more of their staff.

This need has arisen especially during the pandemic. Additionally, because of the increase of digital interactions, so much more data is needed and gathered. Orgs are working to set up their technology to be able to deliver insights to a broader range of internal users.

3. 2020 Was a Year for Innovation

As is obvious, so much of business operation and customer interaction has moved to digital in 2020. It was inspiring to see the amount of innovation that is being done by organizations to still reach their business goals and help their patients, clients, and customers.

Example: Enovate Medical, an EHR/EMR workstation supplier for hospitals, created a staged hospital room in their facility in order to do virtual demos of their products. Their webcam is set up in the corner by the ceiling, and a sales person can walk around the room and demonstrate, simulating an in-person visit.

4. Personalization is Key

The more your data and insights can allow you to personalize your sales and marketing efforts, the more successful your organization will be.

While this has been true in recent years, the fresh challenges of 2020 has made customers and patients more expectant. They are less tolerant of sales and marketing that is not hyper-targeted to them.

As an executive from SmileDirectClub said, “Customers are not going to go backwards.”

5. Instant, Real-Time Data

Speed matters.

Healthcare and Life Sciences organizations want real-time data, and instant insights. AI and machine learning predictions, while not brand new technology, are becoming more and more accessible and widespread.

Example: Salesforce shared an example of what a Marketing Intelligence setup might look like.

Embracing complete marketing intelligence.

We are looking forward to the innovations and success that 2021 will bring.

We are poised and ready to help any organization looking to integrate platforms, implement Salesforce products, or just get advice on the best way to handle their data.

Just let us know how we can help.

Salesforce CEO Seeks Kiwi Group Inc.’s Input on Artificial Intelligence

Last month, our President, Tracy Ericksen, was invited to attend an elite focus group luncheon comprised of industry experts that was hosted by Marc Benioff, Salesforce CEO. In preparation for the annual Dreamforce conference taking place later this fall, Marc has been visiting major cities across the country to test messaging and delivery. Executives from some of Minnesota’s biggest companies including 3M, Ecolab, United HealthCare and Ameriprise were invited to listen to Marc share his thoughts and provide feedback regarding their experience with Salesforce.

The theme of the luncheon was connecting with customers in new ways and focused on the investments industry leaders such as Google, Amazon and Apple are making to embed artificial intelligence into software. Artificial intelligence helps to automate tasks, predict behavior and spotlight relevant information. For Salesforce customers, this means their version of artificial Intelligence enabled through Einsteinhas the human like abilities to recognize patterns, make decisions and learn from experience. In sales, it helps salespeople to focus their time and identify the best next step for their top opportunities.

“It’s exciting to witness the commitment Salesforce continually makes to staying ahead of the curve, especially when it comes to artificial intelligence”, said Tracy Ericksen, Kiwi Group Inc. President. “The combination of artificial intelligence and Salesforce will remove barriers and opens doors for companies to connect with customers in ways they never dreamed possible.”

“Salesforce has the largest CRM market with revenues exceeding 5 billion. I was impressed that a CEO of the size and scope of Salesforce took the time to meet with such an intimate group here in the Twin Cities. He was an active listener and was genuinely interested in our feedback.”

Here’s what we can expect from artificial intelligence in the future

International Data Corp. predicts the world-wide market for artificial intelligence to increase to $16.6 billion in 2019 from $1.6 billion in 2015, which represents a CAGAR of 65.2 percent. Specifically, industry watchers expect artificial intelligence to drive substantial market growth in software in the next few years. Companies striving to connect with customers in more intimate, immediate and relevant ways than ever before through insights gained from artificial intelligence.

CRAMS, a cloud-based health and safety software, has even proposed that AIs could help revolutionize healthcare.

For more information, on artificial intelligence and how to better connect with your customers, contact Kiwi Group today.