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Our Company

Minnesota, EST 2015

Kiwi Group is Different.

Our Work Areas

We can help to streamline your business by implementing the right Salesforce solution for you.  By organizing customer data, we aim to improve a company’s overall productivity in sales, marketing and customer relations  (CRM).

The Big Picture

Unlike other consultancies which primarily focus on the technical aspects of implementation, Kiwi Group recognizes the client’s strategic and operational goals and uses them to drive technology design and implementation.

Opting to delay the implementation of a CRM program can result in the cost of reduced customer loyalty, lessened success of new products, inflated marketing cost and an increase in business inefficiency.​

So, Kiwi Group takes a holistic approach to designing technology and planning implementation strategies to ensure that every execution is meeting the client’s strategic and operational goals and needs.

With Us, You Can Expect

More efficient customer-focused business processes.

Decreased customer turnover.

Increased customer relationship, loyalty and experience.

We Do Things Differently

We’re not just another Salesforce consultancy.

We are here to save you time, increase efficiency,
help you keep customers and gain new ones.

We make simplicity our first objective

We don’t believe in reinventing the wheel. We work to guarantee that each experience an organization has with their CRM is efficient, easy to understand. This adds to the overall value of their business.

We keep it clean

Keeping data clean requires setting standards and processes from the onset of launching a CRM system. We work to make sure that the data you import is clean and we develop procedures to make sure it stays that way.

We create a sense of ownership

We partner with key influencers from each organization’s sales and marketing team as we build the CRM screens, workflows and reports the team will ultimately use.

We Help All Businesses Prosper


Our customizable services are designed to support the unique business goals and needs of each organization, no matter how small or large. The Kiwi Group’s exclusive training and coaching resources allow us to guarantee that each of our clients will have the skill set and knowledge necessary to use their CRM tools in the manner that makes the most sense for their business.


Kiwi Group is an expert when it comes to working with nonprofit organizations. Our aim is always to make daily life a little easier. We do so by taking the time to understand each nonprofits particular budget and business needs and create a CRM system that best assists the organization in achieving its specific mission.

Our Team

With decades of experience behind us, our team of experts deliver projects efficiently and with impressive results.

Tracy Ericksen.
Tracy Ericksen
Founder & Lead Consultant

With over 20 years of professional experience in sales and client retention across multiple industries, Tracy Ericksen is an expert in the business of helping organizations build positive, results-driven customer relationships.

Mido Kamel
Senior Salesforce Developer
Janelle Jordan
Process Improvement Leader

Janelle has 17 years of experience in Supply Chain, Sales Management and Process Improvement. She is an energizing presenter that engages her audience and an effective facilitator that drives process alignment.

Fred Bender
System Integration Expert

Fred is a full stack developer and integration expert located in Illinois.

Caroline Mathews
General Office Manager

Caroline has worked in office administration for 30+ years. She takes care of the general administration of the day to day running of Kiwi Group as well as handling our client’s accounts, social media accounts and extra customer Salesforce support where needed.

Sara Thornton
Website and SEO Manager

Sara has been in the SEO and website industry for over a decade.  She handles Kiwi Group’s SEO and ensures that is in excellent shape at all times.

Client Feedback

Hear what our happy clients have to say about working with Kiwi Group.